Online Marketing Data Analyst Job Description Samples

Online Marketing Data Analyst Job Description Sample 1:

As a Online Marketing Data Analyst you will be responsible for collecting and analyzing extremely large amounts of data to evaluate potential optimizations and audit existing processes.

Responsibilities:
• Build and automate KPI tracking and forecasts for online marketing campaigns.
• Conduct business research and search various trends and provide concrete suggestions/feedback on driving and maintaining yield using analytical and statistical analysis.
• Use superb analytics and business judgment to identify, prioritize, structure and solve complex data monetization and optimization issues.
• Data mining and analysis of marketing campaigns’ impact on user acquisition and monetization.
• Monitor, optimize and report campaign performance in summarized reports.
• Collaborate with Technology to build enhanced tracking/optimization reports, automated alerts, Business Rules & Escalation Processes for resolution.
• Daily monitoring, analysis and optimization of offers. Analyze revenue, CPM performance, click and conversion rates, failures, etc. and report trends.
• Strong presence on data mining, testing and measurement, web, and marketing analytics

Experience and Education:
• 3 to 5 years of work experience and a deep understanding of Online Marketing.
• World-class on-line marketing data and business analytics expert.
• Experience analyzing very large, complex, multi-dimensional on-line marketing data.
• Keen business judgment with ability to think big picture and understand the key trends and levers that drive the business
• Ability to juggle multiple projects and priorities and re-prioritize as necessary in order to align with current business objectives.
• The ability to use contrarian marketing techniques in order to consider many different variables of “what-if-analysis”.
• A passion for problem-solving, flexibility, comfort with ambiguity, creativity, and hunger to constantly ask “why?”
• Results oriented self-starter, strong work ethic, thorough and focused.
• Highly communicative, strong social orientation skills; a well –honed ability to work with and through others.
• Excellent and demonstrated communication skills across all levels of the organization.
• Expert user of MS Office Excel application and CRM tools.