Social Media Specialist Job Description Samples

Social Media Specialist Job Description Sample 1:

Job Setting: Internet and Digital Marketing Company

Description:
As a social media specialist you will work with closely with marketing increase our brand awareness on key social sites such as Twitter, Facebook, Linkedin, YouTube and blogs. Share useful content that generates awareness, and connect like-minded individuals in search of careers and in the recruitment industry. We’re looking for a tech-savvy energetic individual who has a passion and knack for micro-blogging and creating mutually beneficial relationships. You will research opportunities to enhance our social media activities and our company presence online in a meaningful way.

Details:

- Help identify opportunities that will promote growth on social media sites
- Establish new and maintain existing social media relationships by proactively engaging in discussions surrounding our content, products, and brand
- Listen to and monitor all social media outlets: pages, sites, blogs, etc. on daily basis and post/respond on particular topics or in response to other posts/comments
- Track key bloggers, Twitterers, etc. of interest and classify them based on content and visibility/credibility; prepare analysis and tracking of trends
- Recommend and apply relevant social media techniques, processes and tools to improve overall results and efficiency
- Contribute to and regularly update external social sites: Facebook, Twitter, YouTube, and other community sites.
- Develop content or promotional ideas calendar for these sites
- Recommend new social media tools, sites, and apps as part of the social media mix
- Convey a sense of community and build our following based on valuable content and mutual sharing
- Use creative means to drive strong engagement and organic growth of all social media properties
- Work closely with the Web team to ensure we’re fully leveraging the website for maximum impact/results
- Execute social marketing campaigns, including marketing/new concepts, community-building efforts and promotions
-This is a freelance position for approximately 20h per week.

Qualifications and Experience:

- Eat, sleep and breath social media personally and professionally
- 1 to 2 years of professional experience using Facebook, Twitter, blogs and Linkedin or YouTube for a business or organization to support social media campaigns that engage audience members
- Understanding of the basic principles of public relations and/or marketing
- Exceptional creative writing and excellent verbal and written communication skills
- An ability to work individually on a project or in a team environment
- Good judgment and discretion when dealing with sensitive topics
- Able to interact with many people and multiple interruptions while staying on task
- Strong computer and technology skills