Job Setting: Internet and Digital Marketing Company

Description:
As a social media specialist you will work with closely with marketing increase our brand awareness on key social sites such as Twitter, Facebook, Linkedin, YouTube and blogs. Share useful content that generates awareness, and connect like-minded individuals in search of careers and in the recruitment industry. We’re looking for a tech-savvy energetic individual who has a passion and knack for micro-blogging and creating mutually beneficial relationships. You will research opportunities to enhance our social media activities and our company presence online in a meaningful way.

Details:

- Help identify opportunities that will promote growth on social media sites
- Establish new and maintain existing social media relationships by proactively engaging in discussions surrounding our content, products, and brand
- Listen to and monitor all social media outlets: pages, sites, blogs, etc. on daily basis and post/respond on particular topics or in response to other posts/comments
- Track key bloggers, Twitterers, etc. of interest and classify them based on content and visibility/credibility; prepare analysis and tracking of trends
- Recommend and apply relevant social media techniques, processes and tools to improve overall results and efficiency
- Contribute to and regularly update external social sites: Facebook, Twitter, YouTube, and other community sites.
- Develop content or promotional ideas calendar for these sites
- Recommend new social media tools, sites, and apps as part of the social media mix
- Convey a sense of community and build our following based on valuable content and mutual sharing
- Use creative means to drive strong engagement and organic growth of all social media properties
- Work closely with the Web team to ensure we’re fully leveraging the website for maximum impact/results
- Execute social marketing campaigns, including marketing/new concepts, community-building efforts and promotions
-This is a freelance position for approximately 20h per week.

Qualifications and Experience:

- Eat, sleep and breath social media personally and professionally
- 1 to 2 years of professional experience using Facebook, Twitter, blogs and Linkedin or YouTube for a business or organization to support social media campaigns that engage audience members
- Understanding of the basic principles of public relations and/or marketing
- Exceptional creative writing and excellent verbal and written communication skills
- An ability to work individually on a project or in a team environment
- Good judgment and discretion when dealing with sensitive topics
- Able to interact with many people and multiple interruptions while staying on task
- Strong computer and technology skills

Job Setting: Software Company

The online content coordinator is responsible for the content management of the website, e-newsletter and other online applications. This position works in a team environment, both with internal departments and external partners and suppliers, to ensure that all forms of interactive content are relevant, accurate and up to date.

This role requires the ability to pay strong attention to detail and to work under tight deadlines.

Key Responsibilities:

- Website and e-newsletter:
- Ensuring that all materials/content are focused on achieving Sales and Marketing objectives;
- Scheduling all content on the website and e-newsletter;
- Maintaining a master content calendar for the website and e-newsletter;
- Updating the CMS with content on a daily basis;
- Packaging of Online Advertising;
- Gathering and reporting website and e-newsletter metrics;
- Scripting and distributing the company e-newsletter to multiple segments; and
- Monitor and research trends in interactive discipline

Experience and Skills:

- 2-3 years experience in an assistant/coordinator role;
- Proven ability to maintain significant attention to detail;
- Excellent written, verbal and listening communication skills;
- Project Management skills;
- Mature, organized, self confident with the ability to work under pressure;
- Exceptional organizational skills;
- Ability to manage multiple projects in a fast-paced, deadline driven environment;
- Proficient using Photoshop, Illustrator and Flash;
- Experience and proficiency in HTML; and
- A background in website content management, ideally including experience with the WordPress CMS (additional experience with PHP and server management an asset).

Instructional design, also know as instructional systems design, is the analysis of learning needs and systematic development of instruction. Instructional designers often use instructional technology or educational technology as tools for developing instruction.

Instructional Designer Job Description Sample 1:

The duties and responsibilities of the Instructional Designer include, but are not limited to the following:

- Conduct and participate in virtual customer meetings to understand their requirements with relation to e-learning solutions or services (needs analysis and requirements gathering)
- Work directly with Subject Matter Experts to gather content and requirements
- Create design documents and/or storyboards for custom eLearning solutions which satisfy the identified business needs of customers
- Provide learning design consultation and leadership, project management, and customer support
- Develop learning solutions for customers using various course authoring tools
- Participate in project meetings with clients – project kickoff, review sessions, sign-off, follow-up, etc.
- Proactively identify and propose improvements to the work environment, with particular emphasis on productivity, quality, execution, and team member growth

The ideal candidate possesses the following abilities, skills, and experience:

- Background in teaching, instructional design, and adult learning theory
- Experienced in a courseware development environment
- Creativity and vision is a MUST along with the ability to translate that vision into solid and instructionally sound eLearning solutions
- Self-motivated, and able to work independently
- Excellent communication, problem-solving, and analytical skills
- Professional manner with strong interpersonal skills; a team player and relationship builder
- Familiar with virtual conferencing and meeting applications; ability and experience working and conducting business in a virtual environment
- Proven track record for achieving deadlines and a strong commitment to excellence
- Excellent project management, time management and organizational skills, and ability to adapt in a fast-paced, changing environment

The following technologies are applicable:

- Experienced with common courseware authoring applications (Authorware, Flash, Articulate, Breeze, etc).
- Knowledge of LMS or LCMS platforms
- Familiar with courseware integration (audio, media)
- Experience designing Macromedia Flash interactions and animations is an asset
- Familiar with Microsoft Office Suite

Candidates should have:

- Bachelors in Education or similar combination of education/equivalent experience.
- College program in web media development or equivalent experience.
- Minimum of 3-5 years work experience as an Instructional Designer.
- Media development experience is a definite asset.

Job Setting: College IT Department

Senior Web Interface Developer to join our Web Services Team. You’ll work collaboratively with Creative, Technology and Strategy teams to develop and implement designs technically according to creative and brand direction, across a variety of platforms and frameworks.

The Web Interface Developer is responsible for supporting the College Website, Staff Intranet, and eMarketing Campaigns (including coding email campaigns). Responsibilities include ensuring that all college based websites and applications have consistent navigation and styles, as well as an adherence to current standards—Usability, UX, Web, Accessibility, Marketing and Brand.

Education and Experience:
• Post-secondary diploma or degree in a technical field such as Computer Science, Information Technology/Management, or related equivalencies
• A minimum of 5 years occupational experience working as a Web Interface Developer with a demonstrated portfolio of presentation layer work
• At least 5 years experience hand-coding XHTML, JavaScript and CSS (2)
• At least 5 years working knowledge of frameworks used to develop dynamic web pages (ASP, ASP.Net, JSP, .Net)
• Expertise developing and testing across multiple browsers, platforms, email clients, etc.
• Experience coding to browser and industry standards (W3C Markup and CSS Validation)
• Experience with content management systems (CMS) and version control systems

Skills:
• Ability to thrive in a fast paced, deadline driven work environment
• Ability to work effectively independently and in a team environment, and manage multiple tasks across multiple projects
• Strong understanding of how a web team operates and what is expected of the various roles and interdependencies between the roles
• Strong quality management skills, attention to detail and technical coordination
• Understanding of good design principles and ability to adhere to complex design specifications during implementation
• Advanced content formatting and integration
• Demonstrated ability to accurately estimate and scope development work
• Experience working with Marketing websites
• Experience leading site executive production and post mortem reviews
• Experience facilitating development and end-user training sessions an asset
• Strong understanding of UX and the roles within the web production process

As a Online Marketing Data Analyst you will be responsible for collecting and analyzing extremely large amounts of data to evaluate potential optimizations and audit existing processes.

Responsibilities:
• Build and automate KPI tracking and forecasts for online marketing campaigns.
• Conduct business research and search various trends and provide concrete suggestions/feedback on driving and maintaining yield using analytical and statistical analysis.
• Use superb analytics and business judgment to identify, prioritize, structure and solve complex data monetization and optimization issues.
• Data mining and analysis of marketing campaigns’ impact on user acquisition and monetization.
• Monitor, optimize and report campaign performance in summarized reports.
• Collaborate with Technology to build enhanced tracking/optimization reports, automated alerts, Business Rules & Escalation Processes for resolution.
• Daily monitoring, analysis and optimization of offers. Analyze revenue, CPM performance, click and conversion rates, failures, etc. and report trends.
• Strong presence on data mining, testing and measurement, web, and marketing analytics

Experience and Education:
• 3 to 5 years of work experience and a deep understanding of Online Marketing.
• World-class on-line marketing data and business analytics expert.
• Experience analyzing very large, complex, multi-dimensional on-line marketing data.
• Keen business judgment with ability to think big picture and understand the key trends and levers that drive the business
• Ability to juggle multiple projects and priorities and re-prioritize as necessary in order to align with current business objectives.
• The ability to use contrarian marketing techniques in order to consider many different variables of “what-if-analysis”.
• A passion for problem-solving, flexibility, comfort with ambiguity, creativity, and hunger to constantly ask “why?”
• Results oriented self-starter, strong work ethic, thorough and focused.
• Highly communicative, strong social orientation skills; a well –honed ability to work with and through others.
• Excellent and demonstrated communication skills across all levels of the organization.
• Expert user of MS Office Excel application and CRM tools.

The Motion Graphics Designer works on the design and animation of graphics for broadcast. Essential duties include: design and animation of show elements for television program; creation of 2D and/or 3D content graphics; and composition of graphic and live motion elements.

Minimum 5 years experience in both Broadcast Design and Motion Graphic Design.

The web content specialist is primarily responsible for the managing the content and growth of the company or department’s website.

Responsibilities:

• Managing and coordinating the growth of the department’s web site

• Managing large project builds and daily updates to the site

• Ensuring suitability and optimization of copy for the online environment, consistency in style and tone, relevancy for target groups and adherence with organization-wide branding, messaging, and infrastructure

Requirements:

• Bachelor’s Degree in English, Communications, or Journalism or related field, or equivalent education and related training

• 4 years of relevant experience

• Strong writing and project management skills

• Some knowledge of information architecture

• Ability to collaborate with team members and diverse employees and to articulate strategy to stakeholders

Social Media Interns must have a true passion for social media, technology, trends and innovation in the digital and social space and they must have remarkable writing skills.

PRIMARY RESPONSIBILITIES
• Campaign Development: assist team with initial setup of social media accounts (Facebook, Twitter, LinkedIn, YouTube, Flicker, and other social media platforms), coordinating creative executions for landing pages, default graphics, and other elements within the communities.
• Community Management: assist social media coordinators with day-to-day community management, fan engagement, page and content moderation, and general outreach.
• Content Monitoring and Seeding: assist in monitoring key online conversations and events to make sure brands are participating effectively and are being well-represented. Seeding approved content and editorial pieces to key influencers and other identified sites and blogs.
• Research: assist with basic research as needed in order to engage the community and to investigate any trending activities within the community.
• Analysis: taking data from research and performance analytics and being able to help create reports for our clients that draw conclusions on performance and providing recommendations for campaign optimization.
• Ideation: being involved with team concepting to help craft Social Media campaigns and promotions.

SKILLS REQUIRED
• Talented writer with ability to write succinct, intelligent, creative and fun copy.
• Must have exceptional traditional writing and grammatical skills and a flair for communicating in all social media channels.
• Obsessive attention to detail.
• Ability to multi-task and switch gears and mind-set frequently and rapidly to capitalize on traffic opportunities.
• Working knowledge of and experience with online netowrks (including but not limited to Facebook, Twitter, YouTube, Google, Tumblr, MySpace etc.)
• Advanced level skills with Microsoft Excel, Word, PowerPoint and Outlook and ability to learn other computer software programs.

QUALIFICATIONS
The successful candidate will have a bachelor’s degree advertising, communications, marketing, new media or public relations. Excellent written and verbal communication skills; excellent computer skills; ability to work independently and efficiently on concurrent projects; ability to develop and maintain strong working relationships with internal staff and outside clients, partners and vendors is required. An understanding of the social media universe including Facebook, YouTube, Twitter, Wikis, blogs, etc. is a MUST.